Some of Our Services
Shadow Jury Recruitment:
Jurors are picked to closely represent the selected jury, such as age, ethnicity, and education. Individuals for shadow juries are committed and can attend the trial for the duration necessary. Potential jurors are highly screened and interviewed prior to being accepted and include securing a non-disclosure agreement.
A Project manager is assigned to collect the feedback and report to the trial team nightly.
Attendees supply immediate reactions and comments to the day’s events:
Which way are they leaning and why! Which side provided the strongest statements! How believable was specific testimony! What did they like! What did they not like! Did they understand the exhibits! Was there anything they wished was explained differently or in more detail!
Benefits of a Shadow Jury include:
Immediate feedback regarding perception of the day’s presentation
Determine whether primary points are understood as intended
Determine if specific evidence or testimony is clearly understood
Feedback on witness credibility
Identify misunderstandings giving the ability to correct those on the next day of trial.
Mock trial research provides insight into how demographically selected, jury-eligible persons will react to your case prior to the trial in your venue.
Benefits of a mock trial include :
Present arguments & presentations from both sides
Reveal how jurors are likely to reach a verdict
Evaluate potential liability and damage issues
Test key jury decisions based upon elements desired including evidence, exhibits, testimony, claims, etc.
Highlight areas of your case needing improvement
We recruit individuals for mock trials from a wide variety of educational, financial and social backgrounds in order to reflect the demographic juror population for your case. Potential jurors are highly screened and interviewed prior to being accepted, to match your desired profile and include securing a non-disclosure agreement.
We will also book your location, provide a project manager, provide materials including AV, if needed, and arrange for meals and refreshments.
Food and Product Research:
Focus groups are a powerful way to evaluate existing products, or test new ideas. Focus groups can allow companies that are developing, packaging, naming, or testing the market for a new product, to discuss, view, and/or test the new product before it is made available to the public. A great deal of information can be gathered from a focus group, including factual feedback on things such as:
Product Name- The name says it all.
Bottle or Package Color- Is the bottle or color eye catching and pleasing?
Product pricing-What it the price a customer is will to pay?
Product taste- Is the taste acceptable?
Competition analysis- Is there competition and how does your product compare?
Shopper behaviors-Is the shopper eager to purchase? If not, what would have to be changed for the shopper to purchase?ay it here.